Grassroot activists are often up against it – taking on institutions with resources and connections well beyond their own. But that doesn’t mean they don’t have advantages they can use. In fact it’s often activists who have to bootstrap that…
What revolutionary digital communications tool had a communications specialist at the Indian Institute of Health Management Research (IIHMR) in Kolkata employed that had single-handedly creating the biggest event buzz in a roomful of 100 academics and activists at the most prestigious university in India? A camera and a 20 year-old technique. That’s what.
As soon as we at the Chartered Institute of Housing started planning the launch of our latest report – on the impact of the government’s benefit cap in Haringey – I knew I wanted to do something a bit different to our usual report plus press release, maybe a blog and that’s pretty much it model… What convinced me that we did need to do something different was attending a Wonkcomms event earlier this year, on research in the digital age.
The most effective communication is the one that work on both a rational and an emotional level. The one that engage both your heart and your mind. But in our think tanks, we sometimes downplay our emotional propositions in order to prove how rational we are. Let’s bring our evidence to life and remember that the best communications include both rational and emotional propositions.