Blog Archives

A more fun way to communicate an internal strategy

At the National Housing Federation, we’ve recently updated our social media strategy. As the digital world is ever changing, our strategy needs to evolve too. It clearly sets out how we use social media as an organisation and how it

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Posted in Opinion

Aviva’s recipe for twitter success

By Sue Winston and Hayley Sandford In any job, winning an award for something you enjoy doing has to be the equivalent of the cherry on the cake. In our case, that “cherry” was the CorpComms Digi Award for the

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Posted in Uncategorized

Just. Do. It.

As soon as we at the Chartered Institute of Housing started planning the launch of our latest report – on the impact of the government’s benefit cap in Haringey – I knew I wanted to do something a bit different to our usual report plus press release, maybe a blog and that’s pretty much it model… What convinced me that we did need to do something different was attending a Wonkcomms event earlier this year, on research in the digital age.

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Posted in Opinion

Using a rota to manage the @MRCCTU twitter account

I’m writing this blog with trepidation, as I’m very aware that I’m not a Twitter expert, and the @MRCCTU account is tiny in comparison with others. A couple of months ago there was some discussion on the WonkComms LinkedIn group

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Posted in Guidance

Has twitter killed the media star? (or How I stopped worrying and learned to love social media)

HANCI Donor Committment Index

Back at the end of the last millennium my biggest preoccupation at work was how to secure more column inches for my employer…. Ten years on social media had firmly established itself as a channel through which you could tell your stories and engage key opinion formers. But this was a slow transition and an organisations’ ability to pitch stories into traditional media outlets remained of paramount importance.

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Posted in Opinion

EVENT: Rent-a-quote? Think tanks, media and strategy

Following our successful launch event last April, WonkComms are bringing you the third in a series of events on think tank communications. We are delighted to have a top line-up of speakers too!

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Posted in Events

Moving beyond the report + media coverage communications model (or why Prospect’s ‘Publication of the Year’ award should be ‘Research Communications Project of the Year’)

That ‘appropriate way’ of communicating to get action and change will never be – has never been – a report alone. Though media coverage has always been central to think tank communications, changes to the way information is broadcast, found and consumed in the digital age will usher in a new understanding of what products are used in think tank communications.

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Posted in Opinion

Animations: my step-by-step guide

A screenshot from ODI's Development Progress animation

Katy Harris of ODI’s Development Progress project outlines how they created an animation to explain the project to a broad audience, whilst also maintaining our authority to produce credible recommendations to policy-makers that are evidently based on ‘serious’ analysis.

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Posted in Guidance

50,000 @jrf_uk Twitter followers can’t be wrong

How did the Joseph Rowntree Foundation build their corporate Twitter account to reach 50,000 followers? Through tweeting links to the latest news and developments relevant to a specific subject; then splicing in their own messages, content and media coverage.

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Posted in Opinion

Can think tanks move from ‘digital by design’ to ‘digital by default’?

The transcript of a talk given by Nick Scott on the place of digital in the future of think tank communications.

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Posted in Events