Blog Archives

A more fun way to communicate an internal strategy

Posted on March 13, 2015 by James Grant — 1 Comment

At the National Housing Federation, we’ve recently updated our social media strategy. As the digital world is ever changing, our strategy needs to evolve too. It clearly sets out how we use social media as an organisation and how it…

Tagged with: business change, communication, digital communications, internal communications, social, social media, think tanks
Posted in Opinion

Just. Do. It.

Posted on October 31, 2013 by louisefisher — 6 Comments

As soon as we at the Chartered Institute of Housing started planning the launch of our latest report – on the impact of the government’s benefit cap in Haringey – I knew I wanted to do something a bit different to our usual report plus press release, maybe a blog and that’s pretty much it model… What convinced me that we did need to do something different was attending a Wonkcomms event earlier this year, on research in the digital age.

Tagged with: animation, Audioboo, communications, digital communications, digital content, social, social media, stories, Vine
Posted in Opinion

Has twitter killed the media star? (or How I stopped worrying and learned to love social media)

Posted on August 16, 2013 by James Georgalakis — 1 Comment

Back at the end of the last millennium my biggest preoccupation at work was how to secure more column inches for my employer…. Ten years on social media had firmly established itself as a channel through which you could tell your stories and engage key opinion formers. But this was a slow transition and an organisations’ ability to pitch stories into traditional media outlets remained of paramount importance.

Tagged with: communication, communications, digital communications, digital strategy, media, social media, strategy, twitter
Posted in Opinion

EVENT: Rent-a-quote? Think tanks, media and strategy

Posted on July 17, 2013 by Nick Scott — 5 Comments

Following our successful launch event last April, WonkComms are bringing you the third in a series of events on think tank communications. We are delighted to have a top line-up of speakers too!

Tagged with: communication, communications, media, politics, social media, strategy, think tanks, twitter
Posted in Events

Moving beyond the report + media coverage communications model (or why Prospect’s ‘Publication of the Year’ award should be ‘Research Communications Project of the Year’)

Posted on July 15, 2013 by Nick Scott — 9 Comments

That ‘appropriate way’ of communicating to get action and change will never be – has never been – a report alone. Though media coverage has always been central to think tank communications, changes to the way information is broadcast, found and consumed in the digital age will usher in a new understanding of what products are used in think tank communications.

Animations: my step-by-step guide

Posted on July 4, 2013 by katyharris — 11 Comments

A screenshot from ODI's Development Progress animation

Katy Harris of ODI’s Development Progress project outlines how they created an animation to explain the project to a broad audience, whilst also maintaining our authority to produce credible recommendations to policy-makers that are evidently based on ‘serious’ analysis.

Tagged with: animation, digital communications, messages, multimedia, online, research communications, social media
Posted in Guidance