Blog Archives

Moving beyond the report + media coverage communications model (or why Prospect’s ‘Publication of the Year’ award should be ‘Research Communications Project of the Year’)

That ‘appropriate way’ of communicating to get action and change will never be – has never been – a report alone. Though media coverage has always been central to think tank communications, changes to the way information is broadcast, found and consumed in the digital age will usher in a new understanding of what products are used in think tank communications.

Tagged with: , , , , , , , , , , , , ,
Posted in Opinion

Animations: my step-by-step guide

A screenshot from ODI's Development Progress animation

Katy Harris of ODI’s Development Progress project outlines how they created an animation to explain the project to a broad audience, whilst also maintaining our authority to produce credible recommendations to policy-makers that are evidently based on ‘serious’ analysis.

Tagged with: , , , , , ,
Posted in Guidance

Once more, with feeling? Emotional communication in think tanks

Lego men showing emotions

The most effective communication is the one that work on both a rational and an emotional level. The one that engage both your heart and your mind. But in our think tanks, we sometimes downplay our emotional propositions in order to prove how rational we are. Let’s bring our evidence to life and remember that the best communications include both rational and emotional propositions.

Tagged with: , , , , , , ,
Posted in Opinion

50,000 @jrf_uk Twitter followers can’t be wrong

How did the Joseph Rowntree Foundation build their corporate Twitter account to reach 50,000 followers? Through tweeting links to the latest news and developments relevant to a specific subject; then splicing in their own messages, content and media coverage.

Tagged with: , , , , ,
Posted in Opinion

What even is a blog?

In a recent blog on From Poverty to Power, Duncan Green asked: ‘is blogging an established part of the landscape and is there a successor waiting in the wings?’, assuming that if blogs are a part of the furniture then everybody should be encouraged to get comfortable with them. My answer is ‘yes they are and no there’s probably not’.

Tagged with: , , , , , ,
Posted in Opinion

The future of think tank communications

A few resources and views published around the event on the future of think tank communications organised by the Social Market Foundation last Friday at the Overseas Development Institute.

Tagged with: , , , , , ,
Posted in Events

Can think tanks move from ‘digital by design’ to ‘digital by default’?

The transcript of a talk given by Nick Scott on the place of digital in the future of think tank communications.

Tagged with: , , , , , ,
Posted in Events

Three things I learned from our #wonkcomms event

The #wonkcomms event taught me three things: professional communicators know how to work Twitter; digital drives collaboration as well as strengthening competition; and multichannel communications works.

Tagged with: , , , , , , ,
Posted in Events, Opinion