While accustomed to the media spotlight, it is fair to say none of us at The Institution of Mechanical Engineers had experienced the the full blown media storm we caused in January 2013 with the launch of the Global Food: Waste Not, Want Not report.
Blog Archives
An engineering PR campaign unlike any other
Tagged with: awards, communications, media, messages, press, publications, research communications, strategy
Posted in Opinion
Posted in Opinion
50,000 @jrf_uk Twitter followers can’t be wrong
How did the Joseph Rowntree Foundation build their corporate Twitter account to reach 50,000 followers? Through tweeting links to the latest news and developments relevant to a specific subject; then splicing in their own messages, content and media coverage.
Tagged with: digital communications, online, press, research communications, social media, twitter
Posted in Opinion
Posted in Opinion
The death of the 00:01h embargo
Like a zombie, the ‘minute past midnight embargo’ haunts my press releases like an undead spectre. No longer fit for purpose, and yet still a ubiquitous header on the top of most attempts at proactive media relations, the phrase “Embargoed: 00:01h” is dead but not yet buried.
