When first asked to make a video on social mobility in America I couldn’t visualize how it would look and work as a video. It was about a week between when I was first approached with the idea and when…
When first asked to make a video on social mobility in America I couldn’t visualize how it would look and work as a video. It was about a week between when I was first approached with the idea and when…
That ‘appropriate way’ of communicating to get action and change will never be – has never been – a report alone. Though media coverage has always been central to think tank communications, changes to the way information is broadcast, found and consumed in the digital age will usher in a new understanding of what products are used in think tank communications.
John Osterman, publications manager at the Center for Global Development, reports back from the Digital Publishing Fair and Roundtable they hosted last week. Participants discussed strategies for staying at the forefront of the shift from delivering content digitally to creating digital content. Five years ago perhaps they could PDF a report and call it a day. Today, it’s not enough.
The #wonkcomms event taught me three things: professional communicators know how to work Twitter; digital drives collaboration as well as strengthening competition; and multichannel communications works.