Blog Archives

Shaping the Debate Through Visual Storytelling

When first asked to make a video on social mobility in America I couldn’t visualize how it would look and work as a video. It was about a week between when I was first approached with the idea and when

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Posted in Guidance

Powerful storytelling: how comms stole the show

What revolutionary digital communications tool had a communications specialist at the Indian Institute of Health Management Research (IIHMR) in Kolkata employed that had single-handedly creating the biggest event buzz in a roomful of 100 academics and activists at the most prestigious university in India? A camera and a 20 year-old technique. That’s what.

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Posted in Guidance, Opinion

Moving beyond the report + media coverage communications model (or why Prospect’s ‘Publication of the Year’ award should be ‘Research Communications Project of the Year’)

That ‘appropriate way’ of communicating to get action and change will never be – has never been – a report alone. Though media coverage has always been central to think tank communications, changes to the way information is broadcast, found and consumed in the digital age will usher in a new understanding of what products are used in think tank communications.

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Posted in Opinion

Animations: my step-by-step guide

A screenshot from ODI's Development Progress animation

Katy Harris of ODI’s Development Progress project outlines how they created an animation to explain the project to a broad audience, whilst also maintaining our authority to produce credible recommendations to policy-makers that are evidently based on ‘serious’ analysis.

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Posted in Guidance

Finding Digital Publishing Solutions for Research Organizations

John Osterman, publications manager at the Center for Global Development, reports back from the Digital Publishing Fair and Roundtable they hosted last week. Participants discussed strategies for staying at the forefront of the shift from delivering content digitally to creating digital content. Five years ago perhaps they could PDF a report and call it a day. Today, it’s not enough.

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Posted in Events

Three things I learned from our #wonkcomms event

The #wonkcomms event taught me three things: professional communicators know how to work Twitter; digital drives collaboration as well as strengthening competition; and multichannel communications works.

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Posted in Events, Opinion