‘News is what a chap who doesn’t care much about anything wants to read.’ Evelyn Waugh – Scoop. During last week’s Wonkcomms event, a well-known development blogger asked me over Twitter: how is it that 25,000 people will die today…
‘News is what a chap who doesn’t care much about anything wants to read.’ Evelyn Waugh – Scoop. During last week’s Wonkcomms event, a well-known development blogger asked me over Twitter: how is it that 25,000 people will die today…
Our third WonkComms event, “Rent a quote? Think tanks, media and strategy”, took place at the Institute for Government on 5 September 2013. Speakers included John Coventry of Change.org, Beatrice Karol Burks of Citizen’s Advice, Kiran Stacey of the Financial Times, and Huw Evans of the Association of British Insurers. The event was chaired by Richard Darlington of the IPPR.
Back at the end of the last millennium my biggest preoccupation at work was how to secure more column inches for my employer…. Ten years on social media had firmly established itself as a channel through which you could tell your stories and engage key opinion formers. But this was a slow transition and an organisations’ ability to pitch stories into traditional media outlets remained of paramount importance.
Following our successful launch event last April, WonkComms are bringing you the third in a series of events on think tank communications. We are delighted to have a top line-up of speakers too!
That ‘appropriate way’ of communicating to get action and change will never be – has never been – a report alone. Though media coverage has always been central to think tank communications, changes to the way information is broadcast, found and consumed in the digital age will usher in a new understanding of what products are used in think tank communications.
It usually only takes a few minutes listening to another think tank talk about their work before you are reminding yourself that although there are hundreds of organisations the world over that claim the think tank title, you’re highly unlikely to find two that are the same. We may have plenty in common but we are all trying to reach different people, in different circumstances, for different reasons.