Blog Archives

Welcome to the media – these are the rules.

‘News is what a chap who doesn’t care much about anything wants to read.’ Evelyn Waugh – Scoop. During last week’s Wonkcomms event, a well-known development blogger asked me over Twitter: how is it that 25,000 people will die today

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Posted in Uncategorized

Videos and slides from “Rent a quote? Think tanks, media and strategy”

Our third WonkComms event, “Rent a quote? Think tanks, media and strategy”, took place at the Institute for Government on 5 September 2013. Speakers included John Coventry of Change.org, Beatrice Karol Burks of Citizen’s Advice, Kiran Stacey of the Financial Times, and Huw Evans of the Association of British Insurers. The event was chaired by Richard Darlington of the IPPR.

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Posted in Events

Has twitter killed the media star? (or How I stopped worrying and learned to love social media)

HANCI Donor Committment Index

Back at the end of the last millennium my biggest preoccupation at work was how to secure more column inches for my employer…. Ten years on social media had firmly established itself as a channel through which you could tell your stories and engage key opinion formers. But this was a slow transition and an organisations’ ability to pitch stories into traditional media outlets remained of paramount importance.

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Posted in Opinion

EVENT: Rent-a-quote? Think tanks, media and strategy

Following our successful launch event last April, WonkComms are bringing you the third in a series of events on think tank communications. We are delighted to have a top line-up of speakers too!

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Posted in Events

Moving beyond the report + media coverage communications model (or why Prospect’s ‘Publication of the Year’ award should be ‘Research Communications Project of the Year’)

That ‘appropriate way’ of communicating to get action and change will never be – has never been – a report alone. Though media coverage has always been central to think tank communications, changes to the way information is broadcast, found and consumed in the digital age will usher in a new understanding of what products are used in think tank communications.

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Posted in Opinion

Once more, with feeling? Emotional communication in think tanks

Lego men showing emotions

The most effective communication is the one that work on both a rational and an emotional level. The one that engage both your heart and your mind. But in our think tanks, we sometimes downplay our emotional propositions in order to prove how rational we are. Let’s bring our evidence to life and remember that the best communications include both rational and emotional propositions.

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Posted in Opinion

The death of the 00:01h embargo

A bygone era - Capital Journal News Room 16 in 1961. Source: flickr/Marion Doss

Like a zombie, the ‘minute past midnight embargo’ haunts my press releases like an undead spectre. No longer fit for purpose, and yet still a ubiquitous header on the top of most attempts at proactive media relations, the phrase “Embargoed: 00:01h” is dead but not yet buried.

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Posted in Opinion

To create or to disseminate, is that the question?

Participants at the WonkComms event in London - mainly on Twitter!

It usually only takes a few minutes listening to another think tank talk about their work before you are reminding yourself that although there are hundreds of organisations the world over that claim the think tank title, you’re highly unlikely to find two that are the same. We may have plenty in common but we are all trying to reach different people, in different circumstances, for different reasons.

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Posted in Opinion