Blog Archives

Powerful storytelling: how comms stole the show

What revolutionary digital communications tool had a communications specialist at the Indian Institute of Health Management Research (IIHMR) in Kolkata employed that had single-handedly creating the biggest event buzz in a roomful of 100 academics and activists at the most prestigious university in India? A camera and a 20 year-old technique. That’s what.

Tagged with: , , , , , , , , ,
Posted in Guidance, Opinion

Once more, with feeling? Emotional communication in think tanks

Lego men showing emotions

The most effective communication is the one that work on both a rational and an emotional level. The one that engage both your heart and your mind. But in our think tanks, we sometimes downplay our emotional propositions in order to prove how rational we are. Let’s bring our evidence to life and remember that the best communications include both rational and emotional propositions.

Tagged with: , , , , , , ,
Posted in Opinion