Blog Archives

Everything I Needed to Know about Online Content I Learned from Making Mixtapes

I was never particularly good at making mixtapes—my teenage musical tastes were too uncultured, my town too small to support more than your standard country/classic rock/top–40 radio stations, and my working-class parents too poor to support much of a music-buying

Tagged with:
Posted in Opinion

Long-form metrics: what to measure and how to measure it

In wonkworld and elsewhere, communicators are experimenting with long-form content. Lengthier essays, feature articles and thinkpieces are becoming another way of getting across the often complex messages we try to communicate. Of course, writing that goes over the 2,500-word limit

Tagged with: , , , , ,
Posted in Guidance

Never mind the X Factor this is the So What Factor

Why we shouldn’t let them kill the policy brief like they did the press release.

Tagged with: , , , , , , ,
Posted in Opinion

The wonkcomms crystal ball: Five things 2015 will bring for think tank communications

This time last year Nick, Richard and I recapped over the year in wonkcomms, looking back at thirteen tools think tank communicators used to promote and publicise their work. I was struck by the sheer diversity and creativity of the

Tagged with: , , , , ,
Posted in Uncategorized

Disrupting Wonkcomms

Last week, Jill Lepore took to the pages of the New Yorker to denounce “disruption.” Lepore wasn’t content merely to document the ways that the term has been overused into near-meaninglessness. No, Lepore aimed at debunking the very idea of

Tagged with: , , , , ,
Posted in Opinion

In defence of the PDF

The death of the PDF has become something of a WonkComms mantra of late. Any digital enthusiast trying to make the case to their more traditional colleagues to move away from the much-despised format will have circulated with glee the

Tagged with: , , ,
Posted in Opinion, Uncategorized

EVENT: Storytelling in Research Communications

Invitation to a ‘WonkComms Practicals’ webinar on 28 May 2014 ECDPM is pleased to announce the next WonkComms event, a ‘WonkComms Practical’ webinar, being broadcast and livestreamed on 28 May 2014 from 15.00-17.00 (Central European Time) on storytelling for research communications. Karen

Tagged with: , , ,
Posted in Events

The Future of Digital Longform Publishing

Over the last couple of weeks, I’ve had a slew of opportunities to muse about the future of digital publishing. A piece on explainer journalism from Adam Tinworth kicked things off. And though Tinworth’s conclusions were meant as a prediction

Tagged with: , , ,
Posted in Opinion

Finding Home: How The Century Foundation Took Its First Small Step Beyond the PDF

Disclaimer: there’s nothing inherently wrong with PDFs. They work on pretty much any device, and for printing, they’re tough to beat. But PDFs on the web are a hack. They’re born of the web’s early days when putting something online

Tagged with: , , , , , ,
Posted in Guidance

Design Content for All Platforms, Not Just the Desktop

The web continues to fragment. Most observers estimate that the mobile web will overtake the desktop world sometime in the next 12 months. While visitors to think tanks may not be out on the leading edge of the tide, they’re assuredly

Tagged with: , , ,
Posted in Opinion