In wonkworld and elsewhere, communicators are experimenting with long-form content. Lengthier essays, feature articles and thinkpieces are becoming another way of getting across the often complex messages we try to communicate. Of course, writing that goes over the 2,500-word limit…
Blog Archives
Long-form metrics: what to measure and how to measure it
Tagged with: digital communications, digital content, digital publishing, kings fund, longform, publications
Posted in Guidance
Posted in Guidance
Never mind the X Factor this is the So What Factor
Why we shouldn’t let them kill the policy brief like they did the press release.
Tagged with: business change, digital content, digital publishing, media, PDF, policy brief, policy briefs, research communications
Posted in Opinion
Posted in Opinion
The wonkcomms crystal ball: Five things 2015 will bring for think tank communications
This time last year Nick, Richard and I recapped over the year in wonkcomms, looking back at thirteen tools think tank communicators used to promote and publicise their work. I was struck by the sheer diversity and creativity of the…
Tagged with: communication, digital publishing, election, media, PDF, strategy
Posted in Uncategorized
Posted in Uncategorized
Disrupting Wonkcomms
Last week, Jill Lepore took to the pages of the New Yorker to denounce “disruption.” Lepore wasn’t content merely to document the ways that the term has been overused into near-meaninglessness. No, Lepore aimed at debunking the very idea of…
Tagged with: digital communications, digital publishing, disruption, explainer journalism, think tanks, wonkcomms
Posted in Opinion
Posted in Opinion
In defence of the PDF
The death of the PDF has become something of a WonkComms mantra of late. Any digital enthusiast trying to make the case to their more traditional colleagues to move away from the much-despised format will have circulated with glee the…
EVENT: Storytelling in Research Communications
Invitation to a ‘WonkComms Practicals’ webinar on 28 May 2014 ECDPM is pleased to announce the next WonkComms event, a ‘WonkComms Practical’ webinar, being broadcast and livestreamed on 28 May 2014 from 15.00-17.00 (Central European Time) on storytelling for research communications. Karen…
The Future of Digital Longform Publishing
Over the last couple of weeks, I’ve had a slew of opportunities to muse about the future of digital publishing. A piece on explainer journalism from Adam Tinworth kicked things off. And though Tinworth’s conclusions were meant as a prediction…
Finding Home: How The Century Foundation Took Its First Small Step Beyond the PDF
Disclaimer: there’s nothing inherently wrong with PDFs. They work on pretty much any device, and for printing, they’re tough to beat. But PDFs on the web are a hack. They’re born of the web’s early days when putting something online…
Tagged with: digital communications, digital content, digital publishing, longform, publications, The Century Foundation, think tanks
Posted in Guidance
Posted in Guidance
Design Content for All Platforms, Not Just the Desktop
The web continues to fragment. Most observers estimate that the mobile web will overtake the desktop world sometime in the next 12 months. While visitors to think tanks may not be out on the leading edge of the tide, they’re assuredly…
Finding Digital Publishing Solutions for Research Organizations
John Osterman, publications manager at the Center for Global Development, reports back from the Digital Publishing Fair and Roundtable they hosted last week. Participants discussed strategies for staying at the forefront of the shift from delivering content digitally to creating digital content. Five years ago perhaps they could PDF a report and call it a day. Today, it’s not enough.
Tagged with: communications, digital content, digital publishing, events, multimedia, online, production processes, publications
Posted in Events
Posted in Events
