Blog Archives

Long-form metrics: what to measure and how to measure it

In wonkworld and elsewhere, communicators are experimenting with long-form content. Lengthier essays, feature articles and thinkpieces are becoming another way of getting across the often complex messages we try to communicate. Of course, writing that goes over the 2,500-word limit

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Posted in Guidance

Never mind the X Factor this is the So What Factor

Why we shouldn’t let them kill the policy brief like they did the press release.

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Posted in Opinion

Aviva’s recipe for twitter success

By Sue Winston and Hayley Sandford In any job, winning an award for something you enjoy doing has to be the equivalent of the cherry on the cake. In our case, that “cherry” was the CorpComms Digi Award for the

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Posted in Uncategorized

In defence of the PDF

The death of the PDF has become something of a WonkComms mantra of late. Any digital enthusiast trying to make the case to their more traditional colleagues to move away from the much-despised format will have circulated with glee the

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Posted in Opinion, Uncategorized

EVENT: Storytelling in Research Communications

Invitation to a ‘WonkComms Practicals’ webinar on 28 May 2014 ECDPM is pleased to announce the next WonkComms event, a ‘WonkComms Practical’ webinar, being broadcast and livestreamed on 28 May 2014 from 15.00-17.00 (Central European Time) on storytelling for research communications. Karen

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Posted in Events

Find Policy: Why Institutional Websites And Search Still Matter

Find Policy targets the search specifically to policy research organizations, and thus can offer more rewarding results. Ideally we hope that we can contribute to more prominence of think tank research. It’s thus a complement to some of the issues discussed in WonkComms: in addition to highlighting particular research pieces, or the work of an institution, this search engine ideally helps make the work of the entire sector more accessible.

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Posted in Opinion

Finding Home: How The Century Foundation Took Its First Small Step Beyond the PDF

Disclaimer: there’s nothing inherently wrong with PDFs. They work on pretty much any device, and for printing, they’re tough to beat. But PDFs on the web are a hack. They’re born of the web’s early days when putting something online

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Posted in Guidance

Just. Do. It.

As soon as we at the Chartered Institute of Housing started planning the launch of our latest report – on the impact of the government’s benefit cap in Haringey – I knew I wanted to do something a bit different to our usual report plus press release, maybe a blog and that’s pretty much it model… What convinced me that we did need to do something different was attending a Wonkcomms event earlier this year, on research in the digital age.

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Posted in Opinion

Providing context: topic pages at research institutions

Topics are usually prominently displayed at research institutions

Although there are many other aspects to developing strong topic pages, in many ways topic pages are a means of providing context on topics. This opportunity is frequently missed by research organizations. Below I make five suggestions for providing better context to your research from topic pages. Note that although the focus (including the examples) is on think tanks, these recommendations apply to other research institutions as well.

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Posted in Guidance

Design Content for All Platforms, Not Just the Desktop

The web continues to fragment. Most observers estimate that the mobile web will overtake the desktop world sometime in the next 12 months. While visitors to think tanks may not be out on the leading edge of the tide, they’re assuredly

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Posted in Opinion