
Marvel—and a dash of literary theory—point the way to a new approach to research comms outreach.
In wonkworld and elsewhere, communicators are experimenting with long-form content. Lengthier essays, feature articles and thinkpieces are becoming another way of getting across the often complex messages we try to communicate. Of course, writing that goes over the 2,500-word limit…
Why we shouldn’t let them kill the policy brief like they did the press release.
By Sue Winston and Hayley Sandford In any job, winning an award for something you enjoy doing has to be the equivalent of the cherry on the cake. In our case, that “cherry” was the CorpComms Digi Award for the…
The death of the PDF has become something of a WonkComms mantra of late. Any digital enthusiast trying to make the case to their more traditional colleagues to move away from the much-despised format will have circulated with glee the…
Find Policy targets the search specifically to policy research organizations, and thus can offer more rewarding results. Ideally we hope that we can contribute to more prominence of think tank research. It’s thus a complement to some of the issues discussed in WonkComms: in addition to highlighting particular research pieces, or the work of an institution, this search engine ideally helps make the work of the entire sector more accessible.
Disclaimer: there’s nothing inherently wrong with PDFs. They work on pretty much any device, and for printing, they’re tough to beat. But PDFs on the web are a hack. They’re born of the web’s early days when putting something online…
Although there are many other aspects to developing strong topic pages, in many ways topic pages are a means of providing context on topics. This opportunity is frequently missed by research organizations. Below I make five suggestions for providing better context to your research from topic pages. Note that although the focus (including the examples) is on think tanks, these recommendations apply to other research institutions as well.