A recent exchange around bulk email providers over on the WonkComms LinkedIn group got me thinking about what think tanks are doing with bulk emails. Though I might write about the best and worst bulk emails next time (a bit of naming and shaming never hurt anyone) for now here’s the bigger picture and some ideas for how things could be done better.
Although there are many other aspects to developing strong topic pages, in many ways topic pages are a means of providing context on topics. This opportunity is frequently missed by research organizations. Below I make five suggestions for providing better context to your research from topic pages. Note that although the focus (including the examples) is on think tanks, these recommendations apply to other research institutions as well.
The web continues to fragment. Most observers estimate that the mobile web will overtake the desktop world sometime in the next 12 months. While visitors to think tanks may not be out on the leading edge of the tide, they’re assuredly…
In a recent blog on From Poverty to Power, Duncan Green asked: ‘is blogging an established part of the landscape and is there a successor waiting in the wings?’, assuming that if blogs are a part of the furniture then everybody should be encouraged to get comfortable with them. My answer is ‘yes they are and no there’s probably not’.
Over on the International Institute for Environment and Development blog, Suzanne Fisher explains how a virtual conference they held allowed online participants to follow and take part in an IIED conference, cutting carbon footprints and expense.
A few resources and views published around the event on the future of think tank communications organised by the Social Market Foundation last Friday at the Overseas Development Institute.