Marvel—and a dash of literary theory—point the way to a new approach to research comms outreach.
Blog Archives
WonkComms and the Marvel Cinematic Universe
Tagged with: digital communications, digital content, digital publishing, digital strategy, research communications, strategy
Posted in Opinion
Posted in Opinion
Long-form metrics: what to measure and how to measure it
In wonkworld and elsewhere, communicators are experimenting with long-form content. Lengthier essays, feature articles and thinkpieces are becoming another way of getting across the often complex messages we try to communicate. Of course, writing that goes over the 2,500-word limit…
Tagged with: digital communications, digital content, digital publishing, kings fund, longform, publications
Posted in Guidance
Posted in Guidance
A more fun way to communicate an internal strategy
At the National Housing Federation, we’ve recently updated our social media strategy. As the digital world is ever changing, our strategy needs to evolve too. It clearly sets out how we use social media as an organisation and how it…
Tagged with: business change, communication, digital communications, internal communications, social, social media, think tanks
Posted in Opinion
Posted in Opinion
Aviva’s recipe for twitter success
By Sue Winston and Hayley Sandford In any job, winning an award for something you enjoy doing has to be the equivalent of the cherry on the cake. In our case, that “cherry” was the CorpComms Digi Award for the…
Tagged with: awards, creativity, digital communications, digital content, social media
Posted in Uncategorized
Posted in Uncategorized
Disrupting Wonkcomms
Last week, Jill Lepore took to the pages of the New Yorker to denounce “disruption.” Lepore wasn’t content merely to document the ways that the term has been overused into near-meaninglessness. No, Lepore aimed at debunking the very idea of…
Tagged with: digital communications, digital publishing, disruption, explainer journalism, think tanks, wonkcomms
Posted in Opinion
Posted in Opinion
Finding Home: How The Century Foundation Took Its First Small Step Beyond the PDF
Disclaimer: there’s nothing inherently wrong with PDFs. They work on pretty much any device, and for printing, they’re tough to beat. But PDFs on the web are a hack. They’re born of the web’s early days when putting something online…
Tagged with: digital communications, digital content, digital publishing, longform, publications, The Century Foundation, think tanks
Posted in Guidance
Posted in Guidance
Powerful storytelling: how comms stole the show
What revolutionary digital communications tool had a communications specialist at the Indian Institute of Health Management Research (IIHMR) in Kolkata employed that had single-handedly creating the biggest event buzz in a roomful of 100 academics and activists at the most prestigious university in India? A camera and a 20 year-old technique. That’s what.
Tagged with: communication, communications, digital communications, emotional communication, messages, multimedia, narrative, online, photography, stories
Posted in Guidance, Opinion
Posted in Guidance, Opinion
EVENT: Wonkcomms teams and skill sets: what does the future hold?
The last three WonkComms events considered the ‘why’, ‘what’, ‘how’ and ‘where’ of think tank communications. This event turned its attention to ‘who’ – the human resources think tanks can call on for their communications, what skills are needed to progress in the sector and how to develop them.
Tagged with: communication, communications, digital communications, events, human resources, staff, strategy, think tank, think tanks
Posted in Events
Posted in Events
EVENT: What can science learn from the cutting edge of think tank communication?
A quick notice that WonkComms is on the road again – this time running a session at SpotOn London, an annual conference for anyone interested in how science is carried out and communicated online. Find out more or register to…
Tagged with: digital communications, digital strategy, events, publications, research, research communications, science communication, think tanks
Posted in Events
Posted in Events
