Blog Archives

Long-form metrics: what to measure and how to measure it

In wonkworld and elsewhere, communicators are experimenting with long-form content. Lengthier essays, feature articles and thinkpieces are becoming another way of getting across the often complex messages we try to communicate. Of course, writing that goes over the 2,500-word limit

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Posted in Guidance

A more fun way to communicate an internal strategy

At the National Housing Federation, we’ve recently updated our social media strategy. As the digital world is ever changing, our strategy needs to evolve too. It clearly sets out how we use social media as an organisation and how it

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Posted in Opinion

Aviva’s recipe for twitter success

By Sue Winston and Hayley Sandford In any job, winning an award for something you enjoy doing has to be the equivalent of the cherry on the cake. In our case, that “cherry” was the CorpComms Digi Award for the

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Posted in Uncategorized

Disrupting Wonkcomms

Last week, Jill Lepore took to the pages of the New Yorker to denounce “disruption.” Lepore wasn’t content merely to document the ways that the term has been overused into near-meaninglessness. No, Lepore aimed at debunking the very idea of

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Posted in Opinion

Finding Home: How The Century Foundation Took Its First Small Step Beyond the PDF

Disclaimer: there’s nothing inherently wrong with PDFs. They work on pretty much any device, and for printing, they’re tough to beat. But PDFs on the web are a hack. They’re born of the web’s early days when putting something online

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Posted in Guidance

Powerful storytelling: how comms stole the show

What revolutionary digital communications tool had a communications specialist at the Indian Institute of Health Management Research (IIHMR) in Kolkata employed that had single-handedly creating the biggest event buzz in a roomful of 100 academics and activists at the most prestigious university in India? A camera and a 20 year-old technique. That’s what.

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Posted in Guidance, Opinion

EVENT: Wonkcomms teams and skill sets: what does the future hold?

WonkComms event panel

The last three WonkComms events considered the ‘why’, ‘what’, ‘how’ and ‘where’ of think tank communications. This event turned its attention to ‘who’ – the human resources think tanks can call on for their communications, what skills are needed to progress in the sector and how to develop them.

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Posted in Events

EVENT: What can science learn from the cutting edge of think tank communication?

A quick notice that WonkComms is on the road again – this time running a session at SpotOn London, an annual conference for anyone interested in how science is carried out and communicated online. Find out more or register to

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Posted in Events

Just. Do. It.

As soon as we at the Chartered Institute of Housing started planning the launch of our latest report – on the impact of the government’s benefit cap in Haringey – I knew I wanted to do something a bit different to our usual report plus press release, maybe a blog and that’s pretty much it model… What convinced me that we did need to do something different was attending a Wonkcomms event earlier this year, on research in the digital age.

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Posted in Opinion

What’s wrong with think tank bulk emails, and how can it be put right?

A recent exchange around bulk email providers over on the WonkComms LinkedIn group got me thinking about what think tanks are doing with bulk emails. Though I might write about the best and worst bulk emails next time (a bit of naming and shaming never hurt anyone) for now here’s the bigger picture and some ideas for how things could be done better.

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Posted in Opinion