When our message reaches someone, they already have patterns of thinking about the world that they apply to help them interpret our message. Reframing the issue can help win hearts and minds.
Blog Archives
Change the story, change the world
Tagged with: child development, childhood obesity, cognitive psychology, communications, Covid-19, messaging, research communications, social change
Posted in Uncategorized
Posted in Uncategorized
Communications professionals: fight back with evidence
When was the last time you had to push for communications budget? Or convince colleagues that trying a different – or heaven-forbid innovative – format was a good idea? Being a communications professional sometimes feels like going into battle. Well,…
From comms chaos to calm: my year-long journey
The line between freedom and chaos is astonishingly thin, I’ve recently discovered. Handed the mandate to set up a communications function for The Social Innovation Partnership, I’ve occasionally struggled to stay the right side of that divide. Now a year…
Prize Question: Why do UK Think Tanks not Communicate Who Funds Them?
Why are British think tanks so much less transparent than those in the U.S., Germany, Kenya or Georgia? Why don’t British think tanks just go ahead and disclose who funds them, with how much, and for what purposes?
EVENT: Storytelling in Research Communications
Invitation to a ‘WonkComms Practicals’ webinar on 28 May 2014 ECDPM is pleased to announce the next WonkComms event, a ‘WonkComms Practical’ webinar, being broadcast and livestreamed on 28 May 2014 from 15.00-17.00 (Central European Time) on storytelling for research communications. Karen…
Powerful storytelling: how comms stole the show
What revolutionary digital communications tool had a communications specialist at the Indian Institute of Health Management Research (IIHMR) in Kolkata employed that had single-handedly creating the biggest event buzz in a roomful of 100 academics and activists at the most prestigious university in India? A camera and a 20 year-old technique. That’s what.
Tagged with: communication, communications, digital communications, emotional communication, messages, multimedia, narrative, online, photography, stories
Posted in Guidance, Opinion
Posted in Guidance, Opinion
An engineering PR campaign unlike any other
While accustomed to the media spotlight, it is fair to say none of us at The Institution of Mechanical Engineers had experienced the the full blown media storm we caused in January 2013 with the launch of the Global Food: Waste Not, Want Not report.
Tagged with: awards, communications, media, messages, press, publications, research communications, strategy
Posted in Opinion
Posted in Opinion
EVENT: Wonkcomms teams and skill sets: what does the future hold?
The last three WonkComms events considered the ‘why’, ‘what’, ‘how’ and ‘where’ of think tank communications. This event turned its attention to ‘who’ – the human resources think tanks can call on for their communications, what skills are needed to progress in the sector and how to develop them.
Tagged with: communication, communications, digital communications, events, human resources, staff, strategy, think tank, think tanks
Posted in Events
Posted in Events
WonkComms 