Blog Archives

A more fun way to communicate an internal strategy

At the National Housing Federation, we’ve recently updated our social media strategy. As the digital world is ever changing, our strategy needs to evolve too. It clearly sets out how we use social media as an organisation and how it

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Posted in Opinion

The wonkcomms crystal ball: Five things 2015 will bring for think tank communications

This time last year Nick, Richard and I recapped over the year in wonkcomms, looking back at thirteen tools think tank communicators used to promote and publicise their work. I was struck by the sheer diversity and creativity of the

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Posted in Uncategorized

Why Think Tank Review?

Think tanks exist to find the best ideas for the good of society. How can they do that if no-one reads what they are producing? Or if their only metric of success is the amount of coverage they generate? Think tanks are much more than publishers, but reports are one of their principal outputs – and right now they are not working. This is the problem Think Tank Review was created to solve.

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Posted in Opinion

Powerful storytelling: how comms stole the show

What revolutionary digital communications tool had a communications specialist at the Indian Institute of Health Management Research (IIHMR) in Kolkata employed that had single-handedly creating the biggest event buzz in a roomful of 100 academics and activists at the most prestigious university in India? A camera and a 20 year-old technique. That’s what.

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Posted in Guidance, Opinion

Wonks and Wonga: Payday lending, policy theory, and time-poor politicians

As somebody who works for a debt advice charity, I was interested to hear George Osborne’s announcement that Government intends to cap the interest rate payday lenders can charge. The harm caused by this type of high-interest lending was first

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Posted in Opinion

EVENT: Wonkcomms teams and skill sets: what does the future hold?

WonkComms event panel

The last three WonkComms events considered the ‘why’, ‘what’, ‘how’ and ‘where’ of think tank communications. This event turned its attention to ‘who’ – the human resources think tanks can call on for their communications, what skills are needed to progress in the sector and how to develop them.

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Posted in Events

Using a rota to manage the @MRCCTU twitter account

I’m writing this blog with trepidation, as I’m very aware that I’m not a Twitter expert, and the @MRCCTU account is tiny in comparison with others. A couple of months ago there was some discussion on the WonkComms LinkedIn group

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Posted in Guidance

Has twitter killed the media star? (or How I stopped worrying and learned to love social media)

HANCI Donor Committment Index

Back at the end of the last millennium my biggest preoccupation at work was how to secure more column inches for my employer…. Ten years on social media had firmly established itself as a channel through which you could tell your stories and engage key opinion formers. But this was a slow transition and an organisations’ ability to pitch stories into traditional media outlets remained of paramount importance.

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Posted in Opinion

EVENT: Rent-a-quote? Think tanks, media and strategy

Following our successful launch event last April, WonkComms are bringing you the third in a series of events on think tank communications. We are delighted to have a top line-up of speakers too!

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Posted in Events

Moving beyond the report + media coverage communications model (or why Prospect’s ‘Publication of the Year’ award should be ‘Research Communications Project of the Year’)

That ‘appropriate way’ of communicating to get action and change will never be – has never been – a report alone. Though media coverage has always been central to think tank communications, changes to the way information is broadcast, found and consumed in the digital age will usher in a new understanding of what products are used in think tank communications.

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Posted in Opinion