That ‘appropriate way’ of communicating to get action and change will never be – has never been – a report alone. Though media coverage has always been central to think tank communications, changes to the way information is broadcast, found and consumed in the digital age will usher in a new understanding of what products are used in think tank communications.
Blog Archives
Moving beyond the report + media coverage communications model (or why Prospect’s ‘Publication of the Year’ award should be ‘Research Communications Project of the Year’)
Tagged with: animation, blogging, communication, digital strategy, media, multimedia, online, publications, research communications, social media, strategy, think tanks, twitter, websites
Posted in Opinion
Posted in Opinion
What even is a blog?
In a recent blog on From Poverty to Power, Duncan Green asked: ‘is blogging an established part of the landscape and is there a successor waiting in the wings?’, assuming that if blogs are a part of the furniture then everybody should be encouraged to get comfortable with them. My answer is ‘yes they are and no there’s probably not’.
Tagged with: blogging, digital communications, digital content, online, research communications, strategy, think tanks
Posted in Opinion
Posted in Opinion
