
The blog has become a vital – and ubiquitous – part of the think tank’s publishing platform. Offering experts and researchers the chance to convey their insights in a digestible and (hopefully) accessible way, a blog post can be an…
That ‘appropriate way’ of communicating to get action and change will never be – has never been – a report alone. Though media coverage has always been central to think tank communications, changes to the way information is broadcast, found and consumed in the digital age will usher in a new understanding of what products are used in think tank communications.
In a recent blog on From Poverty to Power, Duncan Green asked: ‘is blogging an established part of the landscape and is there a successor waiting in the wings?’, assuming that if blogs are a part of the furniture then everybody should be encouraged to get comfortable with them. My answer is ‘yes they are and no there’s probably not’.