Planning for impact: five things we learned

Another month, another WonkComms Breakfast Club. The topic this time? That most intractable of WonkComms challenges: planning. As always, there was more discussion than can be summed up in one blog. But we can sum up the key take-aways from the discussion.

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Posted in Events, Guidance

Six things to know about email marketing

On Monday this week, WonkComms aficionados gathered for our second Breakfast Club hosted by Soapbox. This time we focused on email marketing – what one attendee referred to as the ‘Trojan horse’ of digital communications. As our discussion highlighted, that’s because

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Breakfast Club: Marketing emails

Coffee, croissants and comms. What could be a better way to start your day in #wonkcomms? WonkComms have teamed up with Soapbox to offer the UK WonkComms community an regular opportunity to get together and discuss some of the big

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Posted in Events, Uncategorized

Five things we learned at the WonkComms Breakfast Club

Last week saw WonkComms team up with Soapbox to put on the very first in a series of Breakfast Club events. These practical events offer the WonkComms community a regular opportunity to discuss some of the big challenges of delivering

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Coffee, croissants and comms. What could be a better way to start your day in #wonkcomms?

We’re very pleased to announce the first in a new series of small London-based events for the policy communications community. The first session ‘Targeting Parliament’ looks at how to reach MPs and peers given the changing party political makeup of both Houses, with particular reference to APPGs and select committees.

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Posted in Events

Long-form metrics: what to measure and how to measure it

In wonkworld and elsewhere, communicators are experimenting with long-form content. Lengthier essays, feature articles and thinkpieces are becoming another way of getting across the often complex messages we try to communicate. Of course, writing that goes over the 2,500-word limit

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Posted in Guidance

From comms chaos to calm: my year-long journey

The line between freedom and chaos is astonishingly thin, I’ve recently discovered. Handed the mandate to set up a communications function for The Social Innovation Partnership, I’ve occasionally struggled to stay the right side of that divide. Now a year

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Posted in Opinion

A quiz-ical look at Christmas content

A Christmas quiz sounded like a fun idea for the holiday period – but there were more challenges than expected in getting last year’s quiz online (warning: this blog gets technical).

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Posted in Found on the web

Holiday Social: 15 December!

There have been a few changes behind the scenes here at WonkComms. As some of you will know, Leonora is off to have a baby, and Richard has moved to Nairobi. While Leonora, Richard, and Nick will continue to be

Posted in Events

The little big thing

Everybody’s talking about ‘the little big thing’. We’re all working on big things: ending poverty, reducing maternal mortality, gender equality, financial inclusion, universal education, action on climate change… But sometimes we forget about the little thing, that makes the big

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