EVENTS: BreakfastClub Spring Collection

The WonkComms #BreakfastClub Spring Collection has arrived! COP is Coming: Think Tank Comms and the UN Climate Change Conference (Monday 2 March) – Book your place here #RouteToTheTop: Keith Burnet, Communications Director, Chatham House (Wednesday 25 March) – Book your place

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Back to basics? Campaigning in a Tory majority Parliament

Amid all the headlines about the historic nature of the 2019 election result, campaigners in charities and think tanks would be forgiven for missing just how radical it might turn out to be for the story of their careers. You’d

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Five Things We Learned About Longform

Later this month will mark the seventh anniversary of the day when the New York Times’ Snow Fall burst onto the scenes, forever (or at least for the better part of a decade) changing how we think about storytelling in

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Five Things We Learned About Data Visualization

Are you burnt out on infographics? We often see organizations relaying messages using generic and unengaging data visualization methods. And—to be honest—it gets a bit old. Here are several problems that are dragging down data viz: You’ll commonly come across

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Polarisation: why Brexit & a hung Parliament need a different campaigning style

“Umbrella bodies are the unsung heroes of the charity sector,” said the keynote speaker in the opening address. “Amen,” I tweeted. I’d been asked by New Philanthropy Capital to speak in a breakout session at their #NPCignites conference: an annual

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DC WonkComms Breakfast Club: What’s Next for Data Visualization?

Yes, you’ve seen this description before. It was such a hit in the UK that we’re reprising it in DC.* Over the last decade infographics have become a core part of the policy communications inventory. Now it seems as if

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Breakfast Club: The Future of Longform Content

BOOK NOW for our next London Breakfast Club! As more think tanks seek to use the power of storytelling to illuminate policy and research messages, longform features are becoming an increasingly attractive option across the sector. But what is the

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Five Things We Learned About Social Media Advertising (and One Bonus Thing)

There was a time not so long ago when social media—with its promise of free advertising and a potential audience of millions all for a couple hours a week of staff time—was a no-brainer for any think tank. Today, the

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DC WonkComms Breakfast Club: Social Media Advertising and Think Tanks

Social media advertising is cheaper than printing even just a small handful of reports. It can be targeted even more precisely than putting on an event. And it reaches a potential audience of billions. While most think tanks have done

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Five Things We Learned About Leveraging the News Cycle

Sure, today’s digital platforms can reach people directly in a way that wasn’t possible a few short years ago. But the fact remains that if you want to influence a lot of people very quickly, nothing beats a good writeup

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