Blog Archives

A more fun way to communicate an internal strategy

At the National Housing Federation, we’ve recently updated our social media strategy. As the digital world is ever changing, our strategy needs to evolve too. It clearly sets out how we use social media as an organisation and how it

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Posted in Opinion

The battle over NHS reform: many shades of grey

This post first appeared on The King’s Fund’s website When we published an audit of the coalition’s health reforms recently, we expected it to generate plenty of interest as health has become such a central and bitterly fought issue in this election –

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Posted in Opinion

Never mind the X Factor this is the So What Factor

Why we shouldn’t let them kill the policy brief like they did the press release.

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Posted in Opinion

Why Think Tank Review?

Think tanks exist to find the best ideas for the good of society. How can they do that if no-one reads what they are producing? Or if their only metric of success is the amount of coverage they generate? Think tanks are much more than publishers, but reports are one of their principal outputs – and right now they are not working. This is the problem Think Tank Review was created to solve.

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Posted in Opinion

How a poll can change the world

What’s the most generous country in the world? Who does the most for good causes? Answering that simple (but quite difficult) question has led us to provoke debate round the globe and opened the door to some quite profound discussions about how the world is changing and how it could change for the better.

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Posted in Opinion

How Communications Teams Can Increase Trust – Transparify’s Take

Communications teams should ensure that think tanks are more transparent. At their best, communications teams can connect institutions to the outside world, and bring new ideas in, in addition to pushing ideas out. Moreover, building trust is a critical long-term task for communications teams at think tanks. Getting noticed is only the first step towards having impact. Trust is needed to convert attention into action.

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Posted in Opinion

Unchartered Territory – Centre for Cities’ Open Source Campaigning Experiment

In January 2014, the Centre for Cities – an independent, non-partisan think tank focusing on economic development and urban policy in UK cities – took our first steps into the unchartered territory of campaigning, with the launch of ‘Think Cities’. While the Centre has long been involved in the political and policy-making spheres, this was the first time we had sought to build an election campaigning platform that sits outside of our core research programme, and our own manifesto.

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Posted in Opinion

Disrupting Wonkcomms

Last week, Jill Lepore took to the pages of the New Yorker to denounce “disruption.” Lepore wasn’t content merely to document the ways that the term has been overused into near-meaninglessness. No, Lepore aimed at debunking the very idea of

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Posted in Opinion

In defence of the PDF

The death of the PDF has become something of a WonkComms mantra of late. Any digital enthusiast trying to make the case to their more traditional colleagues to move away from the much-despised format will have circulated with glee the

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Posted in Opinion, Uncategorized

The Future of Digital Longform Publishing

Over the last couple of weeks, I’ve had a slew of opportunities to muse about the future of digital publishing. A piece on explainer journalism from Adam Tinworth kicked things off. And though Tinworth’s conclusions were meant as a prediction

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Posted in Opinion