Blog Archives

Perceptions of think tanks

Last month we published our research on public perceptions of think tanks in the US, Forging the Think Tank Narrative. Since then we have had the honour of being invited to a number of think tank summits and round-table events

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Posted in Opinion

WonkComms and the Marvel Cinematic Universe

Still from Marvel's Avengers: Infinity War

Marvel—and a dash of literary theory—point the way to a new approach to research comms outreach.

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Posted in Opinion

Communications professionals: fight back with evidence

When was the last time you had to push for communications budget? Or convince colleagues that trying a different – or heaven-forbid innovative – format was a good idea? Being a communications professional sometimes feels like going into battle. Well,

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Posted in Opinion

Five Things We Learned about Crisis Communications

Crisis Communications is a lot like fire alarms and seatbelts: you hope you’ll never need any of them, but it would be foolhardy to go without. Responding to a crisis in a timely and honest way could actually raise your

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Posted in breakfast club, Events, Opinion

Everything I Needed to Know about Online Content I Learned from Making Mixtapes

I was never particularly good at making mixtapes—my teenage musical tastes were too uncultured, my town too small to support more than your standard country/classic rock/top–40 radio stations, and my working-class parents too poor to support much of a music-buying

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Posted in Opinion

From comms chaos to calm: my year-long journey

The line between freedom and chaos is astonishingly thin, I’ve recently discovered. Handed the mandate to set up a communications function for The Social Innovation Partnership, I’ve occasionally struggled to stay the right side of that divide. Now a year

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Posted in Opinion

Prize Question: Why do UK Think Tanks not Communicate Who Funds Them?

Why are British think tanks so much less transparent than those in the U.S., Germany, Kenya or Georgia? Why don’t British think tanks just go ahead and disclose who funds them, with how much, and for what purposes?

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Posted in Opinion

Semantic Content

Once upon a time, search engines were about providing links to pages. That time is past. These days, search engines—and by “search engines,” I mean Google—are about providing answers to questions. Don’t believe me? Try it. Go input “what time

Posted in Opinion

A more fun way to communicate an internal strategy

At the National Housing Federation, we’ve recently updated our social media strategy. As the digital world is ever changing, our strategy needs to evolve too. It clearly sets out how we use social media as an organisation and how it

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Posted in Opinion

The battle over NHS reform: many shades of grey

This post first appeared on The King’s Fund’s website When we published an audit of the coalition’s health reforms recently, we expected it to generate plenty of interest as health has become such a central and bitterly fought issue in this election –

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Posted in Opinion