Blog Archives

Breakfast Club: The Future of Longform Content

BOOK NOW for our next London Breakfast Club! As more think tanks seek to use the power of storytelling to illuminate policy and research messages, longform features are becoming an increasingly attractive option across the sector. But what is the

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Five Things We Learned About Social Media Advertising (and One Bonus Thing)

There was a time not so long ago when social media—with its promise of free advertising and a potential audience of millions all for a couple hours a week of staff time—was a no-brainer for any think tank. Today, the

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DC WonkComms Breakfast Club: Social Media Advertising and Think Tanks

Social media advertising is cheaper than printing even just a small handful of reports. It can be targeted even more precisely than putting on an event. And it reaches a potential audience of billions. While most think tanks have done

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Five Things We Learned About Leveraging the News Cycle

Sure, today’s digital platforms can reach people directly in a way that wasn’t possible a few short years ago. But the fact remains that if you want to influence a lot of people very quickly, nothing beats a good writeup

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DC WonkComms Breakfast Club: Leveraging the News Cycle

The first entry in the newly-launched WonkComms Breakfast Club series explores how think tanks can leverage the 24-hour news cycle.

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WonkComms Breakfast Club: Tackling a taboo

Fri 8 June 2018, 08:30 – 10:30 Soapbox Communications, 126 Back Church Lane, London, E1 1FH BOOK NOW Comms can be a tricky discipline at the best of times. But what if the policy area you cover is one that the media considers left-field?

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Five things we’ve learned about blogging

The blog has become a vital – and ubiquitous – part of the think tank’s publishing platform. Offering experts and researchers the chance to convey their insights in a digestible and (hopefully) accessible way, a blog post can be an

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Five Things We Learned about Crisis Communications

Crisis Communications is a lot like fire alarms and seatbelts: you hope you’ll never need any of them, but it would be foolhardy to go without. Responding to a crisis in a timely and honest way could actually raise your

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WonkComms Breakfast Club: responding a comms crisis

Coffee, croissants and comms. What could be a better way to start your day in #wonkcomms? WonkComms have teamed up with Soapbox to offer the UK WonkComms community a regular opportunity to get together and discuss some of the big

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Five Things We Learned About Being a Digital Think Tank

Like pretty much everyone else who deals with words and ideas for a living, think tankers have spent the last few years grappling with what it means to move to digital. It’s meant different things to different organizations—some have focused

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