Social media advertising is cheaper than printing even just a small handful of reports. It can be targeted even more precisely than putting on an event. And it reaches a potential audience of billions. While most think tanks have done…
Blog Archives
Five Things We Learned About Leveraging the News Cycle
Sure, today’s digital platforms can reach people directly in a way that wasn’t possible a few short years ago. But the fact remains that if you want to influence a lot of people very quickly, nothing beats a good writeup…
Posted in breakfast club
DC WonkComms Breakfast Club: Leveraging the News Cycle
The first entry in the newly-launched WonkComms Breakfast Club series explores how think tanks can leverage the 24-hour news cycle.
Posted in breakfast club
WonkComms and the Marvel Cinematic Universe
Marvel—and a dash of literary theory—point the way to a new approach to research comms outreach.
Tagged with: digital communications, digital content, digital publishing, digital strategy, research communications, strategy
Posted in Opinion
Posted in Opinion
Five Things We Learned About Being a Digital Think Tank
Like pretty much everyone else who deals with words and ideas for a living, think tankers have spent the last few years grappling with what it means to move to digital. It’s meant different things to different organizations—some have focused…
Posted in breakfast club
WonkComms DC Breakfast Club: How to Be a Digital Think Tank
9am to 11am Wednesday, 8th November 2017 Brookings Institution 1775 Massachusetts Ave NW, Washington, DC 20036 Coffee, croissants and comms. What could be a better way to start your day in #wonkcomms? Over the last few years, think tanks and…
Posted in breakfast club
Everything I Needed to Know about Online Content I Learned from Making Mixtapes
I was never particularly good at making mixtapes—my teenage musical tastes were too uncultured, my town too small to support more than your standard country/classic rock/top–40 radio stations, and my working-class parents too poor to support much of a music-buying…
Holiday Social: 15 December!
There have been a few changes behind the scenes here at WonkComms. As some of you will know, Leonora is off to have a baby, and Richard has moved to Nairobi. While Leonora, Richard, and Nick will continue to be…
Posted in Events
Semantic Content
Once upon a time, search engines were about providing links to pages. That time is past. These days, search engines—and by “search engines,” I mean Google—are about providing answers to questions. Don’t believe me? Try it. Go input “what time…
Posted in Opinion
Disrupting Wonkcomms
Last week, Jill Lepore took to the pages of the New Yorker to denounce “disruption.” Lepore wasn’t content merely to document the ways that the term has been overused into near-meaninglessness. No, Lepore aimed at debunking the very idea of…
Tagged with: digital communications, digital publishing, disruption, explainer journalism, think tanks, wonkcomms
Posted in Opinion
Posted in Opinion
