‘A killer stat’ and ‘one key message’ are phrases that strike fear into the heart of many a researcher. Having spent months designing, carrying out and writing up your carefully crafted research, you now need to find a media hook…
‘A killer stat’ and ‘one key message’ are phrases that strike fear into the heart of many a researcher. Having spent months designing, carrying out and writing up your carefully crafted research, you now need to find a media hook…