Why we shouldn’t let them kill the policy brief like they did the press release.
Why we shouldn’t let them kill the policy brief like they did the press release.
Back at the end of the last millennium my biggest preoccupation at work was how to secure more column inches for my employer…. Ten years on social media had firmly established itself as a channel through which you could tell your stories and engage key opinion formers. But this was a slow transition and an organisations’ ability to pitch stories into traditional media outlets remained of paramount importance.