Blog Archives

Never mind the X Factor this is the So What Factor

Why we shouldn’t let them kill the policy brief like they did the press release.

Tagged with: , , , , , , ,
Posted in Opinion

Has twitter killed the media star? (or How I stopped worrying and learned to love social media)

HANCI Donor Committment Index

Back at the end of the last millennium my biggest preoccupation at work was how to secure more column inches for my employer…. Ten years on social media had firmly established itself as a channel through which you could tell your stories and engage key opinion formers. But this was a slow transition and an organisations’ ability to pitch stories into traditional media outlets remained of paramount importance.

Tagged with: , , , , , , ,
Posted in Opinion