Breakfast Club: The Future of Longform Content

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As more think tanks seek to use the power of storytelling to illuminate policy and research messages, longform features are becoming an increasingly attractive option across the sector.

But what is the future of longform content? What part does it have to play as a research communication tool? Has it already been superseded by other digital approaches? And if not, when (or how) should think tanks consider using longform content in their communications activities?

We’ll hear from Jen Thorley, Head of Digital at The King’s Fund and Helen Dempster, Assistant Director, Migration, Displacement, and Humanitarian Policy and Senior Associate for Policy Outreach at the Center for Global Development. Joe Miller, director of Soapbox’s DC studio, will chair the discussion.

Jen and Helen have both been instrumental in pushing forward the ambition and creative flair of think tank communications and will be offering their thoughts on the role of longform content in our rapidly changing digital context.


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Joe Miller is the Director of the DC studio of Soapbox, a design and digital agency that focuses on creative communications for ideas that matter. He has led digital strategy projects at Eastern Research Group, The Century Foundation, and the Congressional Budget Office. Prior to his shift to content strategy, we was a senior staff writer at, a copywriter with the Mack/Crounse Group and an assistant professor of philosophy at the University of North Carolina—Pembroke and the United States Military Academy. He received his PhD in political philosophy from the University of Virginia, his MA in philosophy from Virginia Tech, and his BA in philosophy from Hampden-Sydney College.

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