WonkComms Breakfast Club: Blogging

Coffee, croissants and comms. What could be a better way to start your day in #wonkcomms? WonkComms have teamed up with Soapbox to offer the UK WonkComms community a regular opportunity to get together and discuss some of the big challenges of delivering communications in think tanks and research organisations.

Join us for the thirteenth session, looking at think tank blogging

8.30am to 10:30am on Thursday 29th March 2018 at the Soapbox studio in London.

The humble blog is an essential part of the modern think tank’s armoury. A way to convey thoughts, ideas and analysis without expecting your reader to trawl through pages and pages of research.

Blogging and writing comment articles can also help build profile for researchers and spokespeople, boosting their think tank’s brand at the same time.

But crafting a compelling and persuasive blog post requires a very different skill to conducting detailed research.

The best blogs are those that cause the reader to think differently and, crucially in this social media age, share the insights they have gleaned. This can mean they stray beyond the realm of data and analysis and into opinion and extrapolation – an uncomfortable place for some researchers to occupy.

At this Wonkcomms breakfast club we will hear from Rob Holdsworth, the Resolution Foundation’s Head of Communications who will talk about their experience of blogging and how to make it a success. We will then open the discuss out to those around the table to consider the following questions:

  • What role do comms teams play in helping researchers write and promote their work through blogs and comment articles?
  • How can think tanks best promote blogs when they’re published?
  • How can think tanks manage different written styles on their own blogs?
  • What is more important: word count, newsworthiness or accessibility of writing?

REGISTER HERE VIA EVENTBRITE: https://www.eventbrite.co.uk/e/wonkcomms-breakfast-club-blogging-tickets-44476951760?aff=es2


WonkComms Original: founder and editorial board member

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