Breakfast club: Animations with impact

Coffee, croissants and comms. What could be a better way to start your day in #wonkcomms?

WonkComms have teamed up with Soapbox to offer the UK WonkComms community an regular opportunity to get together and discuss some of the big challenges of delivering communications in think tanks and research organisations.

Each Breakfast Club session covers a different topic and focuses on the practicalities of communications – whether you’re trying to improve email marketing or do better at engaging with Parliament.

Join us for the seventh session, ‘Animations with impact’ at 8.30am on 15 March 2017 at the Soapbox studio in central London.


A great policy idea, a clever media strategy and an interesting animation can make waves in the policy world. At this event, we’ll take a practical look at how think tanks and research organisations can best use animation to communicate with audiences. We’ll share examples of successful animations before discussing what type of message and content works best for this medium, including some basic do’s and don’ts of commissioning your own.

Animations need to be accompanied by a wider communications strategy – but what should this look like? How can you make sure your animation gets seen by the right people, in the right places, where the format can make a real difference? Has anyone found an effective way to measure the impact of their animations or films?

We’ll hear from Johanna Schwartz, award-winning documentary filmmaker who released her feature-length documentary ‘They Will Have To Kill Us First’ to international acclaim in 2015. She has produced and directed animations and films for broadcasters such as the BBC, Channel 4, Channel 5, Discovery, National Geographic, as well as many think tanks and NGOs. Johanna will talk us through the basics of making your own animation.

Then Polly Mallinson will discuss how to deal with distribution and impact. Polly is currently working on a short film with Richard Curtis in association with the Global Poverty Project, the United Nations and NASA, to mark the launch of the UN’s new Global Goals for Sustainable Development. We’ll then open up the conversation for the remainder of the event.

Posted in breakfast club, Events, Uncategorized

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