On Wednesday we were kindly hosted by the Wellcome Trust to run a WonkComms event on think tank impact. With a *stella(r)* (geddit?) line up including MP Stella Creasy, the IFS’s Jonathan Wood, WonkComms original Nick Scott and the IFG’s Dr Hannah White, we explored how think tanks can cut through the noise and achieve lasting change. The event was chaired by Mark Henderson, Head of Communications at the Welccome Trust.
Unfortunately our live stream laptop went impact-shy and decided to opt out, meaning we sadly don’t have a video of the event. But a room full of think tanks comms people, several fruit-based devices and a penchant for 140-character reportage makes capturing every last word from a wonkcomms pretty easy. So check out our storify below.
WonkComms 
[…] Observe their reactions. We start and we finish with your audience. As time goes by we increase our understanding of them –what they like, or don’t, and why? Was the language different? Was it the content? If you look for a pattern, you can start understanding your audience and improving your content. Do surveys if necessary, but make sure you know who you are talking to and what they think of your content. Understanding their behaviour is more important than an increase of the number of visitors, since this can simply be a natural result to an increase of web users. […]