WonkComms Breakfast Club: Getting your story on TV or Radio

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Coffee, croissants and comms. What could be a better way to start your day in #wonkcomms? WonkComms have teamed up with Soapbox to offer the UK WonkComms community an regular opportunity to get together and discuss some of the big challenges of

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Posted in breakfast club, Events, Uncategorized

After Action Reviews: the power of the ‘feedback loop’

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My favourite kind of meeting is an ‘after action review’. It’s that meeting when you get the team back together again, once the dust has settled, and you talk about what happened, why it happened, and how it could have

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WonkComms Breakfast Club: From Analytics to Action

Coffee, croissants and comms. What could be a better way to start your day in #wonkcomms? WonkComms have teamed up with Soapbox to offer the UK WonkComms community an regular opportunity to get together and discuss some of the big

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Planning for impact: five things we learned

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Another month, another WonkComms Breakfast Club. The topic this time? That most intractable of WonkComms challenges: planning. As always, there was more discussion than can be summed up in one blog. But we can sum up the key take-aways from the discussion.

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Posted in Events, Guidance

Six things to know about email marketing

On Monday this week, WonkComms aficionados gathered for our second Breakfast Club hosted by Soapbox. This time we focused on email marketing – what one attendee referred to as the ‘Trojan horse’ of digital communications. As our discussion highlighted, that’s because

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Breakfast Club: Marketing emails

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Coffee, croissants and comms. What could be a better way to start your day in #wonkcomms? WonkComms have teamed up with Soapbox to offer the UK WonkComms community an regular opportunity to get together and discuss some of the big

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Posted in Events, Uncategorized

Five things we learned at the WonkComms Breakfast Club

Last week saw WonkComms team up with Soapbox to put on the very first in a series of Breakfast Club events. These practical events offer the WonkComms community a regular opportunity to discuss some of the big challenges of delivering

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Coffee, croissants and comms. What could be a better way to start your day in #wonkcomms?

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We’re very pleased to announce the first in a new series of small London-based events for the policy communications community. The first session ‘Targeting Parliament’ looks at how to reach MPs and peers given the changing party political makeup of both Houses, with particular reference to APPGs and select committees.

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Posted in Events

Long-form metrics: what to measure and how to measure it

In wonkworld and elsewhere, communicators are experimenting with long-form content. Lengthier essays, feature articles and thinkpieces are becoming another way of getting across the often complex messages we try to communicate. Of course, writing that goes over the 2,500-word limit

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Posted in Guidance

From comms chaos to calm: my year-long journey

The line between freedom and chaos is astonishingly thin, I’ve recently discovered. Handed the mandate to set up a communications function for The Social Innovation Partnership, I’ve occasionally struggled to stay the right side of that divide. Now a year

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Posted in Opinion